Privacy Policy

1. About This Privacy Policy

This privacy policy applies when you visit or use our websites, apps and other services that refer or link to this privacy policy (each, a "Service"). This privacy policy may be supplemented by additional privacy statements, terms or notices provided to you.

Acumen BV, a Belgium-based company, registered at Ambachtenlaan 14 / 8, 3001 Leuven, Belgium (“Acumen”) that owns or administers the Service, as identified therein, is the primary controller of your personal information provide to, or collected by or for, the Service.

We will indicate within the registration processes of our products and services and registration forms what types of personal information are required and those that are requested. You may choose not to submit the requested information, but that may limit or prohibit the services that we are able to provide to you.

2. Information We Collect

We collect information about you directly from your input, from your organization and/or from the use of our services.

The types of personal information that we collect directly from you depends on how you interact with us and the Service, which may include:

• Contact details, such as your name, email address, postal address, social media handle, and phone number;

• Account login credentials, such as usernames and passwords, password hints and similar security information;

• Other account registration and profile information, such as job title, educational and professional background and qualifications, and photo;

• Payment information, such as a credit or debit card number;

• Comments, feedback and other information you provide to us, including search query data and questions or information you send to customer support; and/or

• Interests and communication preferences, including preferred language.

We may obtain personal information about you from the organization with which you are employed or affiliated in order to activate and manage your access to and use of the organization’s subscription to the Service, including:

• Contact details, such as your name and organizational email address, postal address, and phone number;

• Other account registration information such as job title; and/or

• Organizational user ID

The Service may automatically collect information about how you and your device interact with the Service, including:

Computer, device and connection information, such as IP address, browser type and version, operating system and other software installed on your device, mobile platform and unique device identifier and other technical identifiers, error reports and performance data;

Usage data, such as the features you used, the settings you selected, your URL clickstream data, including date and time stamp and referring and exit pages, search terms you used, and pages you visited or searched for on the Service; and/or

For location-aware Services, the region, city or town where your device is located to provide you with more relevant content for where you are in the world.

We collect this data through our servers and the use of cookies and other technologies. Cookies are small text files that can be read by a web server in the domain that put the cookie on your hard drive. We may use cookies and other technologies to store your preferences and settings, help you with signing in, provide targeted ads and analyze site operations. You can control cookies through your browser’s settings and other tools. However, if you block certain cookies, you may not be able to register, login, or access certain parts or make full use of the Service.

3. How We Use Your information

Depending on how you interact with us and the Service, we use your personal information to:

• Provide, activate and manage your access to and use of the Service;

• Process and fulfill a request, order, download, subscription or other transaction;

• Provide technical, product and other support and to help keep the Service working, safe and secure;

• Enhance and improve the Service and our other products, events, and services and to develop new products, services and benefits;

• Offer you customized content and other personalization to make the Service more relevant to your interests and geography;

• Respond to your requests, inquiries, comments and concerns;

• Notify you about changes, updates and other announcements related to the Service and our other products and services;

• Deliver targeted advertisements, promotional messages, notices and other information related to the Service and your interests;  

• Provide you with promotional messages and other information about products, events and services of ours;

• Invite you to participate in user testing and surveys as well as drawings, sweepstakes, competitions and similar promotions;

• Identify usage trends and develop data analysis, including for purposes of research, audit, reporting and other business operations, including determining the effectiveness of our promotional campaigns and evaluating our business performance, or in other ways pursuant to a customer agreement; and/or

• Comply with our legal obligations, resolve disputes, and enforce our agreements.

If you are an administrator of an organization with a subscription to the Service, we will use your details to communicate with you about your organisation’s subscription and related services. If you supply us contact information of your colleagues, we may contact those individuals with communications about the Service that may include reference to you.

4. Sharing of Your Information

4.1 Your Organization

If you access the Service through a subscription administered by your organization, your personal information and certain usage data gathered through the Service may be accessed by or shared with the administrators authorised by your organization for the purposes of usage analysis, subscription management and compliance, performance and remediation, cost attribution and departmental budgeting.

4.2 Application Licensor

If you access a third-party application on the Service through a license agreement with the licensor of that application, personal information relevant that third-party application maybe shared with the licensor so that it can provide you access to the application, subject to the terms of its license agreement and privacy policy.

4.3 Our Service Providers

Dependent upon the Services provided, we share information with our service providers, suppliers, agents and representatives, including but not limited to, payment processors, customer support, email service providers, event venues and service providers, IT service providers, marketing service providers, research providers, mailing houses and shipping agents; to process the information as necessary to provide the Service, complete a transaction or fulfill your request or otherwise on our behalf based on our instructions and in compliance with this privacy policy and any other appropriate confidentiality and security measures.

4.4 Your Choices

We may share your personal information with our affiliates and joint venture entities that wish to send you information about their products and services that may be of interest to you, as determined by your choices in managing your communications preferences and other settings.

The Service may let you post and share personal information, comments, materials and other content. Any such contributions that you disclose publicly may be collected and used by others. Please be careful when disclosing personal information in these public areas.

4.5 For Legal Reasons

We also will disclose your personal information if we have a good faith belief that such disclosure is necessary to:

• meet any applicable law, regulation, legal process or other legal obligation;

• detect, investigate and help prevent security, fraud or technical issues; and/or

• protect the rights, property or safety of Acumen, our users, employees or others; and

• as part of a corporate transaction, such as a transfer of assets to or an acquisition by or merger with another company.

5. Grounds for Processing

When we collect or otherwise process any personal information within the scope of applicable data protection laws, we do so:

• where necessary to provide the Service, fulfill a transaction or otherwise perform a contract with you or at your request prior to entering into a contract;

• where necessary for our compliance with applicable law or other legal obligation;

• where necessary for the performance of a task carried out in the public interest;

• where necessary to enable our customers to comply with their legal obligations;

• where applicable, with your consent; and/or

• where necessary to operate our business, protect the security of our systems, customers and users, detect or prevent fraud, or fulfill our other legitimate interests as described above, except where our interests are overridden by your privacy rights.

• Where we rely on your consent to process personal information, you have the right to withdraw your consent at any time, and where we rely on legitimate interests, you may have the right to object to our processing.

6. Data Retention

We retain your personal information for as long as necessary to provide the Service and fulfill the transactions you have requested, or for other essential purposes such as complying with our legal obligations, maintaining business and financial records, resolving disputes, maintaining security, detecting and preventing fraud and abuse, and enforcing our agreements. If you access the Service through a subscription administered or sponsored by your organization, we retain your organizational contact details after the termination of your organization’s subscription to continue to communicate with you.

7. Locations of Processing

Your personal information is stored in databases that are hosted on European servers.

8. Data Security

We implement technical and organizational measures to seek to ensure a level of security appropriate to the risk to the personal information we process. These measures are ensuring the integrity, confidentiality, and availability of personal information.

9. Children’s Privacy

We do not knowingly collect information from children under the age of 14 or target the Service to children under 14.

10. Accessing and Updating Your Information

10.1 Your Account

The Service may allow registered users to directly access and review their account information and make corrections or updates upon login at any time. Keeping such information up to date is the responsibility of the user. Registered users may also close their account directly through the Service or by contacting the Service’s customer support.

10.2 Your Rights

You may have the right under applicable privacy and data protection laws to request free of charge:

• access to your personal information;

• rectification or erasure of your personal information;

• restriction of our processing of your personal information, or to object to ourprocessing; and

• portability of your personal information.

If you wish to exercise these rights, please submit your request in writing via contact@creyten.com. We will respond to your request consistent with applicable laws. To protect your privacy and security, we may require you to verify your identity.

11. Changes

We will update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. If we make any material changes, we will provide notice through the Service or by other means.

12. Contact

If you have any questions, comments, complaints or requests regarding this privacy policy or our processing of your information, please contact us via contact@creyten.com.

The data protection representative for our businesses that are processing personal data within the scope of European Union data protection laws and established outside of the European Economic Area (EEA) and Switzerland is Acumen.  

You may also lodge a complaint to a data protection authority in the applicable jurisdiction.  

Last updated: 1 October 2025

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